A Step-by-Step Guide to Naming Your Startup

  • 🎯

    Define Your Brand Purpose and Identity

    Start by clarifying your mission, values, audience, and what makes your startup unique.

  • 🧠

    Identify the Emotions You Want to Trigger

    Decide whether you want to evoke trust, speed, creativity, comfort, or innovation through the name.

  • 💡

    Brainstorm Broad Name Concepts

    Create groups of words related to your product, industry, personality, and long-term vision.

  • 🔤

    Experiment With Different Naming Styles

    Try real words, invented words, blends, metaphors, and short punchy brandables to explore diverse options.

  • ✍️

    Create a List of Top Candidates

    Narrow down your list based on clarity, memorability, simplicity, and emotional impact.

  • 📢

    Check Pronunciation and Phonetic Flow

    Say each name out loud; smooth, easy-to-pronounce names spread better through word-of-mouth.

  • 📚

    Verify Domain Name Availability

    Ensure the .com or your preferred TLD is available—domain consistency is crucial for branding.

  • 🛡️

    Conduct Trademark and Legal Checks

    Protect your future brand identity by confirming that the name is legally safe to use.

  • 👥

    Test the Name With Real Users

    Get feedback from your target audience to measure emotional response and memorability.

  • 🎨

    Visualize the Name in Branding Form

    Check how the name looks in a logo, on a website, in an app, and across social media handles.

  • ✅

    Choose the Name That Matches Your Long-Term Vision

    Select the candidate that feels scalable, timeless, distinctive, and aligned with your brand’s mission.