Understanding Price Multipliers in Domain Comps

  • 🔢

    What Price Multipliers Represent

    Multipliers help estimate a domain’s worth by comparing its characteristics to similar past sales.

  • 📊

    Keyword Strength Multiplier

    High-value keywords related to finance, tech, health, or AI often receive stronger valuation boosts.

  • 🧩

    Brandability Multiplier

    Short, catchy, and memorable domains score higher, increasing their multiplier compared to generic names.

  • 🌐

    TLD Quality Multiplier

    .com domains typically receive the highest multipliers due to global trust and demand.

  • 📈

    Industry Demand Multiplier

    Domains connected to trending or rapidly growing sectors can see their value multiplied significantly.

  • ⏳

    Age & Trust Multiplier

    Older domains with clean history often receive higher multipliers for authority and credibility.

  • 🔗

    SEO Strength Multiplier

    Domains with backlinks, traffic, or authority metrics command stronger comp-based multipliers.

  • 📉

    Risk Adjustment Multiplier

    Spam history, penalties, or trademark conflicts reduce multiplier scores and overall valuation.

  • ⚖️

    Using Multipliers for Balanced Pricing

    Combining keyword, brandability, TLD, and demand multipliers results in a fair and realistic domain value estimate.