Manual vs. Automated Valuation: Which is More Accurate?

  • ⚙️

    How Automated Tools Calculate Value

    Tools use algorithms based on keywords, length, TLD, comps, and traffic data to generate quick estimates.

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    Strengths of Automated Valuation

    Fast, consistent, data-driven, and ideal for initial benchmarking across large domain portfolios.

  • ⚠️

    Limitations of Automated Methods

    Algorithms cannot fully measure brandability, industry potential, emotional appeal, or trend shifts.

  • 👨‍🏫

    How Manual Valuation Works

    Experts evaluate naming strength, market trends, end-user potential, and comparable sales context.

  • 🎯

    Strengths of Manual Valuation

    More accurate for premium, brandable, or niche domains where human insight matters most.

  • 🔍

    Limitations of Manual Evaluation

    Slower, subjective, and harder to scale when valuing large domain portfolios.

  • ⚖️

    Which Is More Accurate?

    Manual valuation is typically more accurate for premium names; automated tools excel in speed and consistency.

  • 🤝

    Best Approach: Combine Both

    Use automated appraisals for baseline data, then refine with expert insight for a balanced valuation.