When Comparable Sales Can Mislead — And How to Avoid It

  • ⚠️

    Not All Comparable Sales Are Truly Comparable

    Domains with similar keywords may differ greatly in brandability, length, or TLD quality.

  • 📉

    Outlier Sales Can Distort Value

    Unusually high or low sales—often due to unique buyer motivations—should not set the core benchmark.

  • 📊

    Expired Auction Prices Can Be Misleading

    Auction values often reflect investor-level pricing, not end-user market potential.

  • 🧩

    Ignoring Brandability Differences

    Two domains may share keywords but differ massively in memorability, phonetics, and creativity.

  • 🌐

    TLD Variations Skew Comparisons

    .com domains typically command much higher prices than alternative TLDs, even with similar wording.

  • 📅

    Sales From Older Markets Don’t Reflect Today’s Demand

    Industry shifts mean past sales from years ago may no longer be accurate indicators.

  • 🧠

    Overlooking Buyer Type

    Investor purchases usually reflect wholesale pricing; end-user purchases reflect premium retail value.

  • ✅

    How to Avoid Misinterpretation

    Cross-check multiple comps, analyze trends, adjust for industry changes, and factor in brandability.