What to Check Before Buying an Aged Domain

  • ⏳

    Verify True Domain Age

    Check WHOIS records and archive history to confirm the domain’s actual registration age and continuity.

  • 📜

    Review Historical Content

    Use the Wayback Machine to inspect past websites and ensure the domain wasn’t used for spam or harmful niches.

  • 🔗

    Analyze Backlink Profile

    Look for natural, authoritative links and avoid domains with suspicious or toxic backlink patterns.

  • 📉

    Check for Google Penalties

    Look for signs of deindexing, ranking drops, or past blacklist issues that may affect future SEO.

  • 📊

    Evaluate SEO Metrics

    Check DA, DR, TF, referring domains, anchor text, and link growth patterns to gauge SEO strength.

  • 🚫

    Identify Drops or Ownership Resets

    Multiple drops reduce domain trust and authority—prefer aged domains with consistent history.

  • 🌐

    Confirm Niche Relevance

    Ensure the domain’s historical niche aligns with your intended use to preserve topical authority.

  • 🔍

    Check for Trademark Issues

    Search trademark databases to ensure the aged domain doesn’t violate any protected brand names.

  • 💼

    Review Past WHOIS Ownership

    Stable ownership history signals trust; inconsistent or hidden ownership can indicate risk.

  • 📈

    Assess Existing Traffic

    Domains with steady, organic traffic offer immediate SEO advantage and long-term value.

  • ⚠️

    Avoid Domains With Spam Anchors

    Unnatural anchors like adult, casino, or pharma terms indicate possible penalties or manipulations.

  • 🛡️

    Check Indexing Health

    Ensure the domain is indexed or can be easily re-indexed without manual work.

  • ✅

    Verify Price Against Market Value

    Compare similar aged domains, metrics, and niches to ensure you’re not overpaying.

  • 🔐

    Plan a Secure Transfer

    Use escrow services for high-value aged domains to guarantee safe payment and ownership transfer.